Written by

Esther Linder

April 10, 2025

The meme-ification of the Australian federal election

A succulent Australian meme is a rare thing — grown in the depths of the internet and raised on a diet of existential post-capitalistic depression.

Esther Linder

July 27, 2023

Greater progress is needed to retain female talent in the media industry

A new report by the Australian advocacy organisation Women in Media has shown entrenched and ongoing issues within the media industry, with one-third of women surveyed wanting to leave their roles because of a lack of opportunities.

Esther Linder

April 27, 2023

The “bucket of women’s pain:” Hyperemesis gravidarum and why it's time we started paying attention

Esther Linder

January 30, 2023

Legal but not in reach: The state of abortion in Australia

Esther Linder

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@missingperspectives

Should Charli XCX have headlined Coachella? Charl

“If I buy it with cash, it’s basically free.”

This kind of logic took centre stage in late 2023, when Girl Math went viral on TikTok. The seemingly harmless trend poked fun at women’s spending habits (“If it’s on sale, I’m saving money!”) - and many of us laughed at its relatability. But look a little closer, and it raises a bigger question: why is women’s relationship with money so often framed as irrational and frivolous?

Two people whose attitudes to personal finances and economic empowerment couldn’t be further from that stereotype are Gaby and Ali Rosenberg, the co-founders of the Blossom app.

In fact, while many of us were Girl Math-ing on TikTok, this sister duo were already two years into the growth of their fintech app, which launched in 2021 and aims to democratise access to fixed-income investments.

@arabella_peterson caught up with Gaby and Ali to hear about their journey - link in bio ❤️‍🔥

sorry but we had to

A week in the life of @missingperspectives ✨

Why did Nike’s After Dark women’s half maratho

Can confirm the vibes at Nike’s After Dark Tour

In the spirit of reconciliation, Missing Perspectives acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea, and community. We pay our respect to their Elders past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander people today. We acknowledge that land in Australia was never ceded and always was, and always will be, Aboriginal land.

Emma Hackett Design

Written by

Esther Linder

The meme-ification of the Australian federal election

Greater progress is needed to retain female talent in the media industry

The “bucket of women’s pain:” Hyperemesis gravidarum and why it's time we started paying attention

Legal but not in reach: The state of abortion in Australia

Want more?

@missingperspectives

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