Missing Perspectives and MECCA M-POWER are proud to announce the launch of Momentum, a new women’s sports show designed to spark fresh conversations around women’s sport, fitness, and health, aimed specifically at a Gen Z and millennial audience who have previously been overlooked.
The show will be launched at the Australian Open on Friday with a live show featuring tennis star Destanee Aiava and several other special guests – for a discussion about how we can keep the momentum around women’s sports going. The series will be available across multiple platforms, including Apple Podcasts, Spotify, YouTube, and social media, making it accessible to a wide audience wherever they consume their content.
Hosted by Kat Sasso, a leading sports creator and influencer, Momentum will provide a platform for young women to engage with sports content in an entirely new way—by young women, for young women. The series is sponsored by MECCA M-POWER – MECCA’s movement for social change empowering women and girls.
In addition to exploring the latest news and developments in the women’s sports space, the series will challenge the traditional sports media landscape by also addressing the diverse interests of its target audience—combining discussions on athletics, fashion, beauty, and lifestyle in a way that reflects the multi-dimensional lives of young women.
Through interviews with both established and up-and-coming female athletes, as well as experts in fitness, wellness, and culture, Momentum seeks to create a space where sport is no longer siloed from other aspects of young women’s lives.
“This isn’t just about sports. It’s about empowering young women to see their diverse interests reflected in the content they consume,” said Kat Sasso. “Whether you’re a budding athlete, a fashion enthusiast, or someone passionate about health and wellness, Momentum is for you. We want to make sport feel accessible and relevant, breaking down traditional boundaries between fitness, style, and culture.”
Breaking the mould in sports media
Momentum aims to disrupt the sports media space by offering content that resonates with the next generation of sports fans—those who are often underrepresented in traditional sports broadcasting.
“Study after study has found that women’s sports coverage continues to take the backseat. Change Our Game found that only 15% of all sports news stories were focussed on women’s sport, compared to 81% focused on men’s sport. This is further alienating the young female audience, who are seeking sports content but feel sidelined by legacy sports media,” says Missing Perspectives founder Phoebe Saintilan-Stocks.
The series is set to bridge the gap between sports and lifestyle content, ensuring young women can engage with the topics that matter most to them. From fitness trends and beauty tips to the latest in women’s sports, Momentum promises a bold new voice in the media landscape.
The first season of Momentum features conversations with guests ranging from the co-founder and President of Angel City FC Julie Uhrman, Olympic boxer Tina Rahimi, Captain of the Afghanistan women’s soccer team Fatima Yousufi, to leading Formula 1 content creator Amy Pejkovic and Olympic skateboarder Ruby Trew.
Produced by Lavender Baj and hosted by Kat Sasso
The show is produced by Lavender Baj, a Logie Award-winning producer known for her innovative work in sports and entertainment, and hosted by leading sports creator Kat Sasso. The pair are making waves in Australian sports media and were both spotlighted at the Australian Open the last fortnight.
“We’re incredibly excited to partner with Kat and Lavender on this groundbreaking project,” said Missing Perspectives founder Phoebe Saintilan-Stocks. “Momentum is a chance to disrupt the conversation, ensuring that the stories of young women—athletes and fans alike—are front and centre.”
With Missing Perspectives currently reaching over 2 million people monthly, the show is set to amplify the voices of young women in the sports world and beyond.
Watch or listen to Momentum today.