When we think of runway shows, we’re often fixated on the clothes that are showcased during the event – and therefore ultimately a fashion label attached to the show. “So, how does that work with a makeup brand?” I was asked by a friend about the L’Oreal Paris ‘Walk Your Worth Runway’ that was held in Sydney on Thursday this week.
As I explained to them, yes, this runway show was about highlighting some stunning makeup looks, from dramatic eyes to striking matte lips and everything else – blush, bronzer and all – in between. But, this was actually a lot more. Given its title of ‘Walk Your Worth’, this event was elevating the multifaceted nature of being a woman – one who can pride herself in the clothes and makeup that she wears, but also celebrate who she is in all aspects of her life, personally and professionally.
It’s therefore the choice in ‘models’ for the night that was truly uplifting, and a refreshing change from other fashion week or industry runway shows. Carrying together a strong message of sisterhood, women’s empowerment, and beauty with purpose, the 20 women who walked down the runway weren’t all professional models. From sports stars to TV presenters, actors and content creators, this event deviated from the norm.
But what really stood out was how this star-studded soiree celebrated the rise of the activist – a woman who has unapologetically spoken out and advocated for issues important to her and communities facing adversity. She doesn’t do it for the chance of walking a glitzy runway against the backdrop of Sydney Harbour. But her commitment to her cause has reminded us that she, and all of us, can embrace our passion and drive as our own superpower, and it’s this self-worth that must be celebrated (whether it’s in a strapless dress on a runway, or in your PJs watching reality TV).
Examples included content creator Ashira Paraskevas who helps normalise conversations around mental health, vitiligo model Onella Muralihdharan who challenges traditional beauty standards, content creator Riley Hemson who advocates for body positivity, Waangkiny founder Coutrney Ugle who advocates against domestic violence, and Penny Hill who’s at the forefront of changing the stigmatised narrative around ageing.
Opening the show was Aussie canoeist, Jessica Fox – a powerful choice given the incredible feats of Australian women in sport in the last two years, from the Olympics to the FIFA Women’s World Cup.
“Walking alongside so many incredible women to celebrate sisterhood and self- worth was thrilling,” said Fox. “As an athlete, I felt empowered to showcase the strength and diversity of beauty. The message ‘Because you’re worth it’ has always resonated with me, and to be part of this movement, encouraging everyone to embrace their authentic selves and celebrate their own worth, feels really special.”
Let this be a reminder to other brands, but also to ourselves, that we can unapologetically champion our self-worth on our terms, and then come together to share the beauty of it all with one another.
